Digital Asset Management (DAM) has, in recent years, become a critical system for companies of all industries and sizes. A DAM is a software platform brands use to store, edit, distribute and track their brand assets. DAMs are intended to encourage the organization of a company's digital architecture, eliminating the use of buried files and folders typically housed in Google Drive or Dropbox.

DAM systems scale to store massive quantities of digital assets, including but not limited to: photos, audio files, graphics, logos, colors, animations, 3D video, PDF files, fonts, etc. In addition to meticulous organization within the DAM’s central file system, these files are discoverable using unique identifiers such as their metadata and tags (auto and manual).

When used for distribution, DAMs encourage asset permissioning and expiration, ensuring only the correct content is available to the correct recipient for a specified amount of time. Once published or distributed, DAMs can analyze how, where and by whom assets are being used.

Digital asset management platforms are used by marketing, sales and creative teams at some of the world's largest brands. Want to learn more about how a DAM could benefit your team? Sign up for a free Brandfolder trial or schedule a demo with one of our DAM experts here.